NFL CAMPAIGN
USA TODAY NETWORK
A localized campaign driving subscriptions
through football fandom
through football fandom
Working as a graphic designer at Gannett, I designed a acquisition NFL campaign spanning six markets: Cleveland, Jacksonville, Green Bay, Detroit, Indianapolis, and Nashville.
The goal was to channel football passion into subscription growth.
The goal was to channel football passion into subscription growth.
DETROIT FREE PRESS ONSITE ENTRANCE OVERLAY
THE BRIEF
Speak to fans in their own language
I adapted the master system for each team — integrating colors, photography, and typography while keeping layouts consistent across web, app, and social.
The design is fast and fearless: bold type, sharp contrasts, and explosive photography capture the same adrenaline as game day.
The design is fast and fearless: bold type, sharp contrasts, and explosive photography capture the same adrenaline as game day.
Deliverables:
Social assets · App placements · Onsite graphics
Social assets · App placements · Onsite graphics
APP PLACEMENT
ONSITE PLACEMENT
The campaign mirrored the game itself —
bold and fast-paced — while staying true to local fanbases. USA Today Network delivered a cohesive national push tailored to each market.
bold and fast-paced — while staying true to local fanbases. USA Today Network delivered a cohesive national push tailored to each market.