BRAND IDENTITY
LEVERAGED LABS
A trading community rebranded
through harmonic design.
through harmonic design.
Leveraged Labs needed a visual anchor. As Creative Director and Lead Artist, I worked directly with Adrian, the founder, to give both the brand and its community, the 61Apes, a recognizable identity.
THE BRIEF
Build a scalable identity system
Inspired by the Fibonacci 0.618 W Harmonic, I developed a mark that balances sharp analysis with bold culture. Built in Illustrator and paired with a seven-color Kuniyoshi-inspired palette, it adapts seamlessly across merch, social, and campaigns.
Deliverables:
Brandmark set · Social media assets · Digital applications
Brandmark set · Social media assets · Digital applications
INITIAL SKETCH
VECTOR SET
Clean, recognizable, and versatile —
the W Harmonic brandmark became the visual foundation of Leveraged Labs.
the W Harmonic brandmark became the visual foundation of Leveraged Labs.
SOCIAL POSTS
