BRAND + MARKETING
THE 61APES
Turning a character into a campaign system
The 61Apes weren’t just NFT collection — the ape itself became the identity of the Leveraged Labs community. My task: build a brand and marketing system that amplified its personality across every drop and promo.
THE BRIEF
From ape to arena
I designed around the character: bold typography, gritty illustration, and high-contrast visuals that gave the Ape presence. Campaign templates tied lore into every piece, from posters to promo grids.
The group itself is a crypto and stock education collective, equipping both novice and experienced traders for opportunities in the markets. With members from all over the world, the collection reflects that same diversity — a multi-ethnic identity embedded in its vibe and character design.
Deliverables:
Brand assets · Animated GIFs · Social campaigns
Brand assets · Animated GIFs · Social campaigns
SOCIAL POSTS
The 61Ape became the heartbeat of the brand. Every campaign pulled from its identity, giving Leveraged Labs a consistent, recognizable voice in Web3.
SOCIAL POSTS