BRAND + MARKETING
HANBAO
From viral meme to mascot-led identity
Hanbao started as a meme on X (Twitter). When a new team revived it, I was tapped to give the project a mascot and brand system to rally the community.
THE BRIEF
Turn a meme into a movement
I illustrated the mascot by hand — strong outlines, playful personality — then extended it with typemarks, logomarks, and templates.
Deliverables:
Mascot · Social templates · Character Animator puppet
Mascot · Social templates · Character Animator puppet
SOCIAL POSTS
Hanbao shows how even a meme can be transformed into a lasting brand with the right voice and design system.
SOCIAL POSTS