DINING GUIDE
USA TODAY NETWORK
Building an adaptable dining campaign
across markets
I created the system for the Dining Guide campaign, then scaled it across Nashville and Indianapolis. The goal: help readers cut through choice fatigue with clean, photo-forward design.

APP PLACEMENT

THE BRIEF
Turn local dining into a curated experience
I built templates balancing elegant typography, strong grids, and bold photography. From there, I adapted layouts for print, email, and mobile while keeping enterprise consistency.
Deliverables:
Social assets · App placements · Email campaigns
ENGAGEMENT EMAILS SEND 1
A flexible enterprise system that stayed true to the brand while giving each market localized relevance

ENGAGEMENT EMAILS SEND 2

SOCIAL POST

↑Back to Top