STORY BEHIND THE STORY
USA TODAY NETWORK
A campaign system scaled nationally,
adapted locally.
USA Today Network needed a campaign to spotlight award-winning photojournalism. My job was to create a minimal system that elevated photography while scaling across dozens of markets.

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THE BRIEF
Elevate the photography, scale the message
I designed a flexible identity — clean typography, restrained color, modular layouts — then handed templates to local markets. Teams adapted assets for print, digital, and social long after launch.
Deliverables:
Social campaigns · Online assets · Print ads
PRINT ADS
SOCIAL POSTS
One of USA Today Network’s most enduring campaigns, running over a year and proving the impact of a system that makes photography the hero.
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