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Senior Brand & Visual Designer

Hey,
I'm Jay.

North Jersey. Senior Brand & Visual Designer.

Jason Tyburczy
Background

Across Industries.
One Standard.

Senior brand designer built at Fortune 500 scale — eight years in-house at USA Today Network (Gannett), leading brand campaigns across 100+ markets nationally.

I started in print, moved through digital, and found my way to the intersection of brand systems and character design — which sounds like a strange place to land until you realize how much they have in common. Both require a clear voice. Both require consistency. Both require knowing exactly what you're saying before you say it.

I've built brands for Fortune 500 companies, luxury nonprofits, Web3 communities, and asset trading platforms. The work is different every time. The discipline is the same.

Currently open to full-time, contract, and long-term freelance engagements. Remote, hybrid, or on-site.

Experience

Work History

Senior Brand Designer (Freelance)

Burzee Studio | Jan 2020 – Present

  • Built visual identity and brand systems for clients across luxury nonprofit, apparel, and Web3 sectors
  • Designed and launched character-driven brands including 61Apes and Lychee — personally designed hundreds of character assets and marketing materials that drove community growth and sold-out launches
  • Delivered complete brand systems solo, from concept through execution, without a support team

Graphic Designer III — Brand & Growth

Gannett / USA Today Network | Mar 2017 – Aug 2025

  • Led brand campaign design for national and local markets across 100+ Gannett properties
  • Produced 50+ high-visibility campaigns including The Story Behind the Story editorial series
  • Collaborated with editorial, marketing, and product teams to maintain and evolve brand standards at scale

Promotion Design Manager

North Jersey Media Group | Oct 2007 – Mar 2017

  • Led a team of 3 designers across event promotion and marketing for a major regional media group
  • Art directed and built brands for flagship events including Food Truck Mash-Up, which scaled from NJ to multi-state production
  • Drove a 25% visibility increase and record event attendance for three consecutive years
Core Skills
  • Creative Direction
  • Brand Identity & Systems
  • Art Direction
  • Illustration & Character Design
  • Campaign Design
  • Print & Digital Production
  • Visual Storytelling
  • Typography
Tools & Tech
  • Adobe CC (Photoshop, Illustrator, InDesign, Fresco)
  • Figma
  • Procreate
  • AI-Assisted Workflows (ChatGPT, Midjourney, Gemini, Firefly)
  • NFT Visual Systems · Blockchain Brand Strategy
  • HTML / CSS

Ready to build something together?

Get In Touch →