Lychee: Mascot-Led Brand for a Trading Bot
CLIENT:
Lychee (Sonic Blockchain Trading Bot)
THE BRIEF:
Refine an initial concept and design a bold, meme-ready brand identity centered around a mascot to help a highly technical blockchain trading bot stand out and foster community.
DELIVERABLES:
Concept Refinement & Character Development · Mascot Illustration & Character Design · Typemarks & Logotype System · Plug-and-Play Social Marketing Templates.
Lychee (Sonic Blockchain Trading Bot)
THE BRIEF:
Refine an initial concept and design a bold, meme-ready brand identity centered around a mascot to help a highly technical blockchain trading bot stand out and foster community.
DELIVERABLES:
Concept Refinement & Character Development · Mascot Illustration & Character Design · Typemarks & Logotype System · Plug-and-Play Social Marketing Templates.
OVERVIEW:
Lychee needed an identity that was engaging and culturally sticky.
The client provided a rough concept, and my role was to synthesize that idea into a marketable mascot. I created and presented three distinct concepts, leading to the final execution of the unimpressed iguana in a lychee suit.
This identity was then expanded into a comprehensive, three-part system built for high-speed digital marketing.
Lychee needed an identity that was engaging and culturally sticky.
The client provided a rough concept, and my role was to synthesize that idea into a marketable mascot. I created and presented three distinct concepts, leading to the final execution of the unimpressed iguana in a lychee suit.
This identity was then expanded into a comprehensive, three-part system built for high-speed digital marketing.
Concept Refinement: The Unimpressed Icon
Starting with the initial client ask, I refined the core character, presenting three distinct visual concepts before finalizing the iguana mascot.
The final design and surrounding character art were intentionally rendered in a gritty, cel-shaded style to align the brand's personality with the prevailing aesthetic of the crypto community.
Modular System: Plug-and-Play Marketing
The core identity was designed for speed and client independence. I established a system of modular assets, including templates for PNL (Profit & Loss) cards, diverse PFP assets, and ready-made social media marketing templates with placeholder copy.
This "plug-and-play" system allowed the community team to rapidly generate on-brand content quickly and consistently without requiring continuous design support.
Visual Distinctiveness in a Crowded Market
The resulting brand system gave the Lychee project a powerful and highly distinct visual presence that immediately set it apart in the crowded market of analytical tools, enabling strong community engagement and cultural adoption.
